Sub-Zero Excavating was already a southern California construction industry leader by many measures: Size, leadership expertise, employee and job safety, employee excellence – ongoing learning – and technology & equipment. Sub-Zero’s reputation for always raising the standard of excellence was well known. They reached out to JoAn as a leadership consultant and coach, and together they took Sub-Zero’s excellent leadership team to yet a higher level. Were they pleased? I guess so – that’s when they asked her to do a complete Brand Refresh! Can you say “Play it again, Sam”?
