Many writers feel that once content has been created and posted to their website, their job is done. That’s not true. If you don’t measure, you can’t analyze. If you don’t analyze, you cannot improve. The easiest way to analyze is by using Google Analytics and implementing it on your website. It’s free so there is no excuse not to use it.

I recently read a great article on Google Analytics in Website Magazine and they had some great advice on how to measure the results for Google Analytics that I wanted to share.

There are many key indicators that Google Analytics relies on that can be measured, if you are unsure of how to install the program or read the reports and know what to look for let us know, we are here to help!

6 Measurements to Maximize Impact

1) Readings per writer and writer impact – Find out how many times a particular writers articles or posts are being read.

2) Page impact – You can find out how frequently, and during which visits a certain page was viewed and led to completing a goal.

3) Satisfaction – Measuring visitor satisfaction per writer and page.  Implement a way for visitors to rate pages or offer a survey.

4) Time spent writing vs. reading – This measurement will show if there are pages that readers spend less time reading.

5) Unread Pages – Pages need to generate at least one page view to be included in Google Analytics.  Pages with no views will not be listed.

6) Cost per reading – This means the writers cost/number of times the writer’s articles have been read.

Using web analytics, you can measure the effectiveness of content.  It is possible to measure how well the content is performing even for purely informational websites.