Archive for May, 2010

Video of the importance of consistency with your Brand

Written by Joan on May 28th, 2010

Joan Risdon, Founder and CEO of Smart Image Media shares a few simple steps to help you successfully market your business at the 2010 Kingdom Economic Yearly Summit in Denver, CO!(Video 5 of 5)at the 2010 Kingdom Economic Yearly Summit in Denver, CO.

Video of Marketing using Social Media

Written by Joan on May 20th, 2010

Joan Risdon, Founder and CEO of Smart Image Media shares a few simple steps to help you successfully market your business at the 2010 Kingdom Economic Yearly Summit in Denver, CO!(Video 4 of 5)at the 2010 Kingdom Economic Yearly Summit in Denver, CO.

Fix the Windows Clock so it Syncs Properly

Written by Brian on May 14th, 2010

Ok, this is something that has plagued me for years. Have you ever had your Windows PC clock not keep time? I mean, really, in this day and age with computers measured in Giga Hertz and Tera Bytes, and our iPhone able to check email anywhere in the world, we can’t figure out how to keep a clock in sync? I’m not talking about 30 seconds here or there, I’m constantly relying on the clock only to find out it jumped an hour or two.

This month I read an article in pcworld magazine which can be found here or I’ve transcribed it below:

Windows 7 may be the best Windows yet, but it suffers from the same annoying problem that plagued Vista and even XP: Its clock doesn’t keep good time.

That’s because the default time server Windows uses to fetch the current time, well, bites. I don’t know if this is because of server overload or what (obviously there are a lot of Windows systems out there, all looking for a clock fix), but I’m tired of getting the same cryptic error when I try to sync manually.

Ah, but there’s a fix. If you’re trying to get your system to keep better time, try this:

  1. Right-click the taskbar clock and choose Adjust date/time.
  2. Click the Internet time tab, then the Change settings button. (This might be a little different in Windows XP.)
  3. Erase what’s in the Server field and replace it with pool.ntp.org.
  4. Click Update now. In a few seconds, Windows’ clock should get synchronized.
  5. Click OK, then OK again, and you’re done.

Your mileage may vary, but this time server worked like a charm for me.

Using Google Analytics on your Website

Written by Vanessa on May 13th, 2010

Many writers feel that once content has been created and posted to their website, their job is done. That’s not true. If you don’t measure, you can’t analyze. If you don’t analyze, you cannot improve. The easiest way to analyze is by using Google Analytics and implementing it on your website. It’s free so there is no excuse not to use it.

I recently read a great article on Google Analytics in Website Magazine and they had some great advice on how to measure the results for Google Analytics that I wanted to share.

There are many key indicators that Google Analytics relies on that can be measured, if you are unsure of how to install the program or read the reports and know what to look for let us know, we are here to help!

6 Measurements to Maximize Impact

1) Readings per writer and writer impact – Find out how many times a particular writers articles or posts are being read.

2) Page impact – You can find out how frequently, and during which visits a certain page was viewed and led to completing a goal.

3) Satisfaction – Measuring visitor satisfaction per writer and page.  Implement a way for visitors to rate pages or offer a survey.

4) Time spent writing vs. reading – This measurement will show if there are pages that readers spend less time reading.

5) Unread Pages – Pages need to generate at least one page view to be included in Google Analytics.  Pages with no views will not be listed.

6) Cost per reading – This means the writers cost/number of times the writer’s articles have been read.

Using web analytics, you can measure the effectiveness of content.  It is possible to measure how well the content is performing even for purely informational websites.

Video of the importance of a Brand Promise

Written by Joan on May 11th, 2010

Joan Risdon, Founder and CEO of Smart Image Media shares a few simple steps to help you successfully market your business at the 2010 Kingdom Economic Yearly Summit in Denver, CO!(Video 3 of 5)at the 2010 Kingdom Economic Yearly Summit in Denver, CO.

Adobe Air

Written by Brian on May 4th, 2010

In my previous post, I talked about Flex, the cool new tool from Adobe that allows us programming-types to create applications in the Flash runtime for the browser. This greatly reduced our dependancy on ActiveX and Java.

But now think about the extra potential here: a Flash runtime installed on almost everybody’s computer whether PC, Mac or Linux, and great programming environment to create animations AND applications, why limit that to the web?

With Adobe AIR you can compile SWF files to run on the local computer as an application outside of the web. Isn’t that great? For those of us writing programs like these (thick-client applications we like to call them), we now have a cross platform solution supported by a large company that allows us to do so much more.

My thick-client work has been mostly in Microsoft’s Visual Studio in the past. The biggest drawback being the final result only runs on Windows computers without special software. But even with special software the results aren’t always the best.

I think we’re going to see a big increase in applications that are offered in the Adobe AIR runtime and I’m looking forward to writing a program in the environment!