Joan Risdon, Founder and Ceo of Smart Image Media shares a few simple steps to help you successfully market your business.at the 2010 Kingdom Economic Yearly Summit in Denver, CO!(Video 2 of 5)at the 2010 Kingdom Economic Yearly Summit in Denver, CO!
Archive for April, 2010
Video of the importance of a strong Logo Design
Written by Joan on April 29th, 20104 Outdated SEO Tactics
Written by Vanessa on April 23rd, 2010
1) Keyword Stuffing
In the past search engines were unsophisticated. Adding a ton of keywords to your content was all you needed in order to rank with the search engines. Search engines have matured significantly since then using sophisticated algorithms to achieve search rankings.
INSTEAD – Create your content for people not search engines. Use keywords in your headers, sub headers and title tags.
2) Blog SPAM Commenting
Before spammers would aggressively drop links into blog comments and consider that link building.
INSTEAD – Produce something of value. Create well written content. This will attract quality links such as links from other blogs and news sources. Search engines value this more often than blog comments.
3) Search Engine Submission
It is amazing that SEO companies continue to offer search engine submission services, and still believe that submitting to search engines is necessary. It is not! Search engines these days (Google) are so advanced in indexing new content that this service has become obsolete.
INSTEAD – To get your website discovered you can drop links to your site in social media platforms such as Twitter,Facebook and You Tube. For example, if you have a Twitter account, tweet a link to your website or add the website link to your profile. Social media platforms are consistently crawled by search engines so these links will be discovered quickly.
4) Link Exchanges
Reciprocal linking is not really an issue in moderation. The problem occurs when webmasters actively engage in link exchange schemes to influence rankings intentionally. By the way Google considers this a violation.
INSTEAD – Offer genuine quality testimonials to businesses you work with. A testimonial is an easy and polite way to get a link to your website in a favorable light.
SEO changes constantly sometimes daily. Avoid outdated methods. If you are unsure always seek out the expertise of a professional. After all you don’t want your website penalized for using banned SEO methods.
Video of the importance of Branding
Written by Joan on April 22nd, 2010Joan Risdon, Founder and CEO of Smart Image Media shares a few simple steps to help you successfully market your business at the 2010 Kingdom Economic Yearly Summit in Denver, CO! (Video 1 of 5)
Flash and Flex
Written by Brian on April 15th, 2010
If you’ve been around the web for any amount of time you’ve definitely heard of Flash. Even if you haven’t been aware of what Flash is, you’ve surely seen it on a wide variety of websites, most commonly in the form of some catchy little advertisement or animation. Sometimes a whole site is done in Flash where the menu structures unfold in some crazy manner revealing the site navigation.
Flash has been a great tool for animators and those creative right-brain types that I’m not one of. I bought Flash a long time ago and always thought I’d do something cool with it but never got the inspiration for a great animation. But what intrigued me about Flash is the cool vector graphic engine that it offers, a blank canvas for anything cool that the browser can’t do.
Enter Flex
Adobe realized the potential quickly I’m sure and released something that has me excited about programming all over again. This framework called “FLEX” is available now and it’s the programmer’s tool for creating cool things too.
The easiest way to think about this is breaking up “Flash” into 2 parts. 1) there’s the Flash that runs in the browser which is responsible for displaying vector graphics and animations, and 2) there is the Flash development environment, the tool where the right-brainers make all their cool animations. So the Flash tool makes .SWF files that the Flash runtime plays.
That’s where FLEX now comes in. A programming environment where we can think in Objects and Data Structures like we’re used to and build controls that use the vector graphics of Flash. So now Flex is our tool to create SWF files that play in the Flash runtime.
A wealth of options opens up with this new tool. In the past, we used to resort to ActiveX controls (available in IE only), or Java applets for this type of functionality. Both of those had it’s limitations and drawbacks, but I’m excited for the possibilities of Flex.
Is a Content Management System for you?
Written by Vanessa on April 13th, 2010
Content is defined broadly as all information contained within your website and/or application. It can come in the form of text, images, audio/video and animation. This is where your company is provided with amazing opportunities in showcasing what you can do. However, it can be one of the most challenging and complicated tasks a company has to deal with and organize. This refers to a robust system designed to facilitate clients managing and updating their website content to varying degrees.We in web land call that a Content Management System (CMS). Managing content online is vastly different than in other traditional forms of marketing. Plus, today’s consumers are used to highly functional websites containing tons of fresh and up-to-date content. They thrive on it!
If content management is something your company is considering, here are some questions to keep in mind.
1. What will your formal and informal policies for content inclusion be?
2. How will content be entered and stored in the system?
3. What technology needs do you have?
4. Who is your actual audience? Internet is a pretty big place!
5. Who will maintain your content? Will you need to hire new staff?
6. How is your content management process going to evolve over the next year, 5 years or 10 years? Better know where you’re headed!
One of our Content Management Solutions involves blogging. Blogs allow for immediate interaction between you and your clients and can be a great way to run a proactive website as well as having the ability to update the content on your website as often as you like.
To my beautiful marketing team…..
Written by Vanessa on April 8th, 2010
The brochure you have done is a gift to my offering. It is a blessing. You have translated my vision, my ideals, and my practical strategic marketing needs into a beautiful and effective brochure. My standards are high. I have never received something on a first draft and loved it; especially something this complex. I am very impressed with you and very thrilled that I have you on my team.
I LOVE the image of the hands and the butterfly. You knocked that out of the park!
The way you translated my original brand will make the original designer of my logo very proud. I can’t wait to show it to him when it’s done.
The photos you chose are really growing on me. At first I wasn’t sure about some of the images but they speak to the heart of what my clients experience, and in turn the relief that I provide.
The use of Ane Marie’s wonderful photos, I think, will make her very proud.
Last, yet, absolutely not least, the three images that represent my motto are off the charts, cool. I love them!!!!!!!
Girls, watch out! My business is going to take off and I hope you’ll be with me each step of the way. It’s going to be a fun journey.
And Jen, thank you. I see why Tara, Joan and Vanessa trust you. And you did this job in 3 days! I’m very impressed and appreciative.
Why brand your small business?
Written by Joan on April 8th, 2010
At SmartImage Media we love helping emerging entrepreneurs and small business’ grow quickly. The way we help is by bringing them through a unique branding process created just for them. It’s important that a small business brand represent the essence of the business owner, their unique selling proposition and the people that they’re passionate about helping. A small business brand needs to be effective, affordable and creative. It increases your visibility, credibility, sales and profitability … A brand is the drop in the pond that helps Broaden Your Impact.
Do your clients know …
Who you are?
What you do?
What you can do for them?
What sets you apart from your competition?
Most importantly …
How will they remember you?
Social psychologists have determined that 55% of first impressions are based on visual appearance. Like it or not, you are either attracting or repelling the majority of the population on visual representation alone.
Is Website Consulting in your future?
Written by Vanessa on April 5th, 2010
Building a website can be very overwhelming and has many facets of development. Smart Image Media offers comprehensive consulting services for taking a website from conception, to launch and to final SEO and marketing. In order to launch an effective campaign, you must have a clear definition of goals, extensive planning and expert execution. Even if you currently have a website, you must know what your goals and future direction are. We are here to help
In order to identify your goals and make sure they are met, we organize our consulting and actual development planning into 5 phases. Through these 5 phases, we are able to get the right questions answered and develop a concept of the project as a whole.
Research, Strategy,Design, Implementation, Administration
While Smart Image Media would always like the opportunity to develop projects we consult on, we understand that this is not always the case. We can prepare documentation to help guide you through this process of realizing your website’s goals and making it successful. Companies are ever-evolving and we are here to make your online future a bright one.
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