Archive for February, 2010

Vector vs Raster Images

Written by Brian on February 26th, 2010

Since my last post was about “pixels”, it got me thinking… a lot of people get confused about what a vector image is versus a bitmap or raster image.  Maybe I can help clear things up a bit.

First of all, computers have to save all of the information they use somewhere.  That information ultimately gets stored as a string of ones and zeros in the memory – be it the current RAM or archived on a hard disk.  But how those ones and zeros are encoded can make a big difference when storing images.

Bitmaps

Let’s start with Bitmap (or raster) images.  Picture a big piece of graph paper and let’s draw a big smiley face on it.  In each of the squares of that graph paper, you could essentially assign it a color value.  The color value would be broken up into Red, Green and Blue values each between 0 (meaning none) and 255 (meaning full color).  Sure, that’s a lot of information for a computer to store, but they’re good at that.

You could imagine that as you’re drawing your nice round smiley face that some squares will be covered up only partially.  The computer might handle that by storing a lighter shade of the color for that square, thus blurring the jagged edge a bit.   But ALL the squares are accounted for in a bitmap – no more no less.

You might also think to yourself “wow, there’s a lot of white space on this paper – do all those squares need to be stored too”?  Of course they do.  The computer can’t guess or take shortcuts so it has to store each square with a value even if it’s blank.  Now there are many compression methods like JPEG, GIF, and PNG that will take a bitmap image and reduce the redundant information drastically, but that’s a topic for a future post!

Bitmaps are great for storing pictures and other busy information.  But what about text, lines, objects that you want to be able to resize?

Vectors

Vector images are a completely different idea altogether.  The easiest way to think of vector is a set of instructions.  If I tell the computer to draw a smiley face,  I can do that with a relatively small set of instructions.  For example, to start you could tell the computer to draw a circle starting at the middle of the screen and with a radius of say 200px.  That piece of information when encoded into little ones and zeros can be extremely compact!

But efficiency isn’t the only benefit of vector graphics.  Now that I have instructions for how to create my circle, I can easily modify it as well.  I could stretch it and shrink it and all it does is change the original instructions without affecting the quality.

Imagine I have a graph paper 200 squares wide by 200 squares tall.  If I drew my smiley face on it and then saved it as a bitmap, that information is etched in stone.  Now I want to make my smiley face 400 squares by 400 squares big.  You can imagine the quality is going to degrade.  I’d have to “create” information by averaging values for all the new squares created.

But not with vectors.  If my graph paper gets bigger, I just make the definition of my circle bigger.  The magic is in the fact that the computer is constantly calculating which squares to light up depending on the definition of the object and the resolution of the “graph paper”.

Effective Planning for Website Design & Development

Written by Vanessa on February 25th, 2010

Here is a story from my own experience:

A major firm decided they wanted to overhaul their website adding a significant amount of complex functionality e and wanted the project to be completed in a 4 month period.  The goals and objectives of the site were very vague and no planning was done to validate the time line.  In other words the right hand did not know what the left hand was doing, all they knew was they wanted the site up and running in 4 months! Our web team jumped in feet first in order to reach our deadline, without an approved plan of action and clearly defined goals. We were playing a constant cat and mouse game to get the information we needed in order to execute the project successfully. At the end of the day the project could not be completed in the expected 4 month time period, deadlines kept getting pushed back and the client was unhappy to say the least.

That being said I offer the following advice……………..

The most successful websites have one thing in common, a disciplined approach to project planning and execution.  Most business owners feel they don’t have the time to plan so they jump in feet first without defined goals and expect the website to be up and running in an unreasonable amount of time. The end result is they are not happy with the outcome because the proper planning was not done up front.  There is a better way!

Get the goals and strategy first, what is the purpose of the website? The best execution on the planet cannot save a failed strategy.

Execute the project in phases, everything does not have to be done at once. With goals in mind you can prioritize and identify the features that are most important to the project and schedule them out accordingly.

Don’t over simplify when it comes to site functionality and outcomes. Down the road all that really does is push problems to the end of the project where they will multiply and end up blowing up your project budget and most likely stress out the individuals involved in the project.

Insist on a project plan, set deadlines and create a plan to back it up before beginning any work, if there is no plan there is no reliable launch date and expectations will not be managed effectively.

At the end of the day you want to win consistently and the way to do that is be the BEST rather than the FIRST!

Smart Image Media insists that our clients do proper planning before commencing a web project . We are happy to assist them in doing so – it’s part of our company’s process of delivering excellence.

Income Tax Deadlines

Written by Joan on February 23rd, 2010

There have been some recent changes to the income tax return filing deadlines for partnership returns (1065) but most have remained the same for the past several years. Extended partnership returns have been moved up to a September 15 deadline to allow individuals to file their returns on time by giving them a 1-month lag.

Here are the deadlines for the most common types of entities:

Individuals (1040) – April 15th – 6-month extension to October 15th available.

Partnerships (1065) – April 15th – 5-month extension to September 15th available.

Corporations (1120 & 1120S) – March 15th – 6-month extension to September 15th available.

Non-Profits (990) – May 15th – 3-month extension available to August 15th. Additional 3-month extension available to November 15th.

LLCs – By default, LLCs are taxed as partnerships, but an election can be made to be taxed as an S-Corporation. Either way, the above deadlines apply.

All of the above dates assume the year end is December 31, which is the case for the vast majority of taxpayers. If your company has a different year end than December 31, the deadline would encompass the same amount of time. For example, if you were a corporation with a June 30 year end, your return would be due September 15th with a 6-month extension available.

Visit topic www.arizonacpa.com for more information on this topic.


Starting a small business is like giving birth … really!

Written by Joan on February 17th, 2010

As I was talking with a new client today, she asked me what would it take to start her new business. I said it’s like giving birth to a baby … it will be painful, but worth it.

I have given birth to two baby boys. Yes, the labor pains were difficult and I even went through surgery both times. But, it was worth it. I’ll never forget my husbands comment to me after I gave birth to our first baby boy. He told me that after watching me go through the labor pains, surgery and now in the recovery room he thought I would never want to have another baby. Until they brought my new born baby boy into the room and put him in my arms. My husband said that the look on my face was so peaceful as if I forgot everything … the hours of labor … surgery … everything, because my focus was on the new life in my arms.  Well in so many ways that is what it’s like to start or give birth to a new business.

The other day as I was sitting with my new business partner in our lawyer’s office finalizing the paper work for SmartImage Media. My lawyer said, “A corporation is a living breathing entity. “ Yes … It’s alive!!! I realize this as an emerging entrepreneur and small business owner. Understanding that starting a new business or growing my business takes the essence of who I am coupled with what I’m passionate about … ignited by a great idea … a solution to a need in the marketplace … developed and brought into existence with time, energy, money and a great team … Understanding that there is no guarantee that my new entity or at this point “baby” will grow into a healthy strong business. Man or woman as an entrepreneur … these birthing pains are difficult and it takes a unique person to overcome the ups and downs of starting a new business. I find owning my own business means continuously learning, allowing myself to be stretched, overcoming disappointment and fears, surrounding myself with people that challenge me and risking everything to create something that didn’t exist before. It can be painful … but it is so worth it.

Video on your Website, is it right for you?

Written by Vanessa on February 17th, 2010

Why should you be using video on your website? A well produced video can allow your visitors to connect with you much more effectively they feel that they get to know the essence of the real you.  Video can allow you to be more persuasive and users have come to expect to see it.

The key to creating an effective video is the preparation; many people don’t put enough thought into it before filming begins. Who am I trying to attract? Am I trying to sell a product or service? Am I sharing my expertise? Preparation may take time but careful planning can really help in sending the right message to your target audience and will be an asset to your business it will allow you to connect to your audience more effectively.

Here are some steps to follow so you can ensure that you create an effective Web Video:

  • What is the objective of the video?
  • Who is your target audience?
  • How do you want to present your topic?
  • Plan the structure of the video, the opening, the message, the closing.
  • Keep it short!
  • Who will manage the project; assign the right tasks to the right people for the best end result!
  • Set a deadline for completion.
  • Make sure you have all of the proper elements and information to include in the video.
  • Have a script!  Flying by the seat of your pants works sometimes but NOT in this case, Plan, Plan Plan!!

FROM A DESIGNER’S PERSPECTIVE Looking for Design Inspiration?

Written by Jenn on February 16th, 2010

Listed here are some great websites to get the creativity flowing.

LOGOPOND [ www.logopond.com ]

Feeling just creatively tapped out? Got Nothing? This is a great site to help release those creative floodgates. It is a gallery site set up to share your logo designs, give and take feedback from other designers or to just browse through some pretty awesome logos. Have fun.

CARBONMADE [www.carbonmade.com ]

Feeling really good about your work, this is a great site to show it off.  This site features thousands of portfolios from all different mediums and offers designers an easy-to-use tool to manage it all online.

CREATTICA [ www.creattica.com ]

Another gallery site featuring thousands of great designs. Anyone can submit their work for consideration and voting on items is open to everyone. Only the best work is accepted and featured in the gallery that receives thousands of hits every day.

LOGODESIGNLOVE [www.logodesignlove.com]

This site is a blog by David Airey, a graphic designer, that features a lot of articles on logo design as well as showcasing some great designs for inspiration

BRAND NEW [ www.underconsideration.com/brandnew]

Brand New provides opinions on corporate and brand identity work, focusing mostly on identity design and some packaging. So, if you have a corporate client, this may be a great resource is you are looking for the latest trends or just need to learn more about logo design.

Persistence pays when it comes to your brand.

Written by Malcolm on February 15th, 2010

Once upon a time, in a land far, far away I was a naïve 23 year old Assistant Brand Manager for a large multi-national company. One day I had a brainwave, or at least so I thought. My brand was a dehydrated packaged soup in multiple flavors and every winter a special promotion was developed to capitalize on the seasonal spike in sales.

My idea was to design and build a mock fireplace around our soup display stand that would be featured at aisle ends in supermarkets and would convey the concept of winter warmth over a hot bowl of soup.

I presented the idea to my brand manager, who loved it. We approached our Product Group Manager – he loved it. I thought,

“Great! Our Marketing Director’s bound to love it too!”  Wrong!  He said the concept was OK, but it was impractical and would cost far too much.

Even though I was young and inexperienced, I knew that relevant brand promotions boost sales and enhance brand image, so I persisted. I approached a local printer with the idea and to my delight costs came in at about one tenth of our Marketing Director’s estimate.  Not only that, but the printer offered to build us a mock-up too.

When the completed mock-up was presented, our Marketing Director was a little annoyed that I’d pursued the idea despite his earlier disapproval. However, when he learned how little it would cost, he agreed to let the promotion proceed.

The next hurdle was getting the sales force excited about the idea.  Traditionally, sales people think that marketing people are full of hare-brained schemes designed to make their lives more difficult and this fireplace idea was no exception.  For a start, they would have to transport these contraptions to the supermarkets in their rather small sales vehicles.  Admittedly, I hadn’t thought of that, but luckily the fireplace fit with inches to spare!

Our sales of packaged soup soared that winter and the following year our sales force was demanding we bring back “that wonderful fireplace promotion.”

When it comes to relevant brand promotions, never give up on a good idea.  Persistence pays!

Dots Per Inch Demystified

Written by Brian on February 11th, 2010

People always seem to get confused when talking about graphics for the web. How do pixels and dots-per-inch relate to each other? What should I use 72dpi or 96dpi? Hopefully I can shed some light on the subject and you can buy me a t-shirt like this…

First of all, “dots-per-inch” or DPI is really only a term that you need to know if you’re dealing with printed materials. Different printers have different capabilities and the best way to measure that is the number of dots you can fit in one inch. Although useful for the printing industry, DPI doesn’t really affect at website developer too much.

In the web world it’s easiest to think of everything in terms of Pixels. An average monitor can have a resolution of anywhere from 800px by 600px to 1600 by 1200px. Of course there are many of variations, but these are just examples. When designing web graphics, you want your website to be able to fit on the average person’s screen.  Well, it’s 2010 and 800×600 monitors are slowly becoming dinosaurs so most people have been desiging web pages to be about 900px wide. If you think about your world as 900px wide, then you are done -that’s it – no more thinking to do!

So what’s the DPI setting in my graphics program for? Really, that just affects how that program will try to print an image on the page. If I have a 900px wide image and set the resolution to 72dpi, the program is going to print the image about 12.5 inches wide (900 ÷ 72) (and it’s not going to look too hot if there’s only 72 dots in one inch)!  But if you set your program to 300dpi and try to print, the output is going to be about 3 inches (900 ÷ 300).

See how that works?  You’re not really affecting your original image at all.  You’ve always only had 900px wide to play with and stuff juicy graphics into.  If you want to print that image at 12.5 inches wide, you’re going to see a result of 72dpi.  If you want to print it at 3 inches wide, a much crisper 300dpi will result.

The reason it’s important to know this is because once you export a file as a JPG, the dpi settings are essentially lost, they were just a fancy setting in your graphics program.  All you’re left with is a JPG file measured in Pixels.  So think of your end user.  Are you making a web graphic?  Then that’s easy – 900px wide will display on 900px of the user’s monitor, doesn’t matter what size monitor they have (19″, 21″ etc).  If their monitor resolution is set to 1200px wide, you’ve got a lot of extra space.  800px wide, you’ve overshot it.

But if you’re sending a pic to Grandma to print on her new inkjet printer, and you want the absolute best clarity it can print of 1200dpi, then your 900px wide snapshot would print only 3/4″ wide (900 ÷ 1200)!  You want her to be able to print a 6″ wide image at 1200dpi, then you better be giving her a 7200px wide file (6 x 1200).

Make sense?  Figure out everything in Pixels – add dots per inch only when worrying about printing…

Growing Business Exponentially

Written by Joan on February 10th, 2010

Take responsibility for everything. Don’t blame anyone or anything. It’s easy when you feel stuck or things aren’t going the way you want to start to feel resentful or stop trusting people. Usually this is because of misplaced expectations. If you put your expectations in people or the economy, just to name a few, you lose focus on what you are uniquely made for in business. It’s important for you to be fully empowered to grow your business quickly. If you come from a place of feeling sorry for yourself or that the world isn’t fair … it will suck the power right out of you. I stay empowered by taking responsibility for me, making a conscious effort to have a positive attitude, looking for who I can help, focusing on solutions in the marketplace and most important … stay focused on God and ultimately fulfilling what he created me for in this world.

Top 7 Ways to Communicate

Written by Vanessa on February 9th, 2010

I recently came across an article that had an interesting take on communicating effectively.  Being a creative company, our team works very closely with our clients and with one another.  We have many a brainstorming session to create new brands, identities and websites for our clients.  So I am always looking for the best ways to communicate.

Christopher Knights “Top 7 Ways to Communicate Effectively” had some great tips that I wanted to share with you.

1) HAVE SELF WORTH – Leads to self confidence

2) GET INTERESTED IN OTHER PEOPLE

3) OPEN UP A PERSON’S HEART

4) LISTEN – Ask follow-up questions to show you are listening to the other person

5) DIVERSIFY YOURSELF

6) UNDERSTAND THAT YOUR WORTH NEVER CHANGES

7) FOLLOW THE STEP -LADDER

Click here to read the article in it’s entirety:   “Top 7 Ways to Communicate Effectively”